#The blair witch project 2016 metacritic movie#
Unsurprisingly, that film was Paranormal Activity, another found footage horror movie that claimed the event depicted within it had actually occurred. The Blair Witch Project was considered the most profitable movie of all time for years, until another movie, made for around $15,000, went on to gross close to $200 million, giving a higher return on initial dollars spent. Far from being the cheapest movie ever made, the film managed to pull in close to $250 million dollars, setting the bar for one of the biggest returns on investment in Hollywood history. The filmmakers might have felt hindered by their measly budget of $60,000 (with some reports claiming it was even lower), that budget actually helped the film find its way into record books. One of the Most Profitable Movies of All Time 0 comments
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Once the film was purchased and slated for release, a website all about the events of the film popped up, which gave internet users information about the missing people, the myth of the Blair Witch, and phony "evidence." Thanks to the lack of information on the internet in the late '90s, disputing the evidence proved difficult, but this strategy of viral marketing has been recreated to varying degrees of success in the last 15 years, from properties like Cloverfield, Lost, and The Dark Knight inspiring audiences to do their own research and follow clues they've found on fake websites to learn more about the story.
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The flyers were removed the next day, as there was an actual missing persons case going on at the time, but marketing didn't stop there. Hoping to recreate that publicity, the filmmakers put up "Missing" flyers with photos of the cast when the film screened at Cannes Film Festival to fuel excitement about the movie. When Cannibal Holocaust was released, the marketing for the found footage horror film was so convincing that the director faced murder charges, which were dropped when the film's cast actually appeared to prove it was all a hoax. Despite all this torture, the cast did have the ability to use the safeword "taco" if the experience was getting too intense. One of the characters who disappeared before the end of filming didn't know that would happen, and it was actually supposed to be a different character that disappeared, but the filmmakers thought the tension would be more authentic with the remaining two characters. Some of the biggest scares of the film, like a tent being shaken and the sounds of children playing (which was audio recorded by Sánchez of his neighbors) were events the cast didn't know would happen. The cast would receive instructions each day on what their characters' motivations were, each one being oblivious to one another's instructions, and react accordingly. Instead, Eduardo Sánchez and Daniel Myrick gave the cast a 35-page outline on the myth of the Blair Witch, which the actors thought was a real legend. The film itself never had a traditional script, as the filmmakers relied more on the skills of their cast to tell their story. READ MORE: The Batman: 5 Great Directors That Could Replace Ben Affleck / 2016 Movie Awards Vote: Best Score / 2016 Movie Awards Vote: Best Visual Effects / Sci-Fi Films Whose Futures We've Passed
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In honor of the sequel's release, which features the brother of an original character headed back to the dreaded woods to find her, learn more about how The Blair Witch Project changed the face of horror forever! To get there, filmmakers had to employ a heavy amount of planning to get the reactions they wanted from their actors, and there are just as many interesting behind-the-scenes stories as the story we watch unfold in the film. The film was a unique success, thanks to the marketing campaign that everything seen in the film is actual footage, and although there have been many imitators, no film has quite caught the pop culture zeitgeist in the way Blair Witch Project did. The latest film explores the mythology of the 1999 horror film that brought the concept of "found footage filmmaking" back to the world of film. Arriving on Blu-ray this week is Blair Witch, the highly-anticipated second sequel to The Blair Witch Project.